Hello, I’m Jamie, the owner and founder of Hazza Toyz.

When I found out my sister was expecting, I was over-the-moon at the thought of becoming an uncle. Naturally, my first act of uncle duties was to find the perfect baby toy to welcome our newest family member to the world.

When my amazing nephew arrived, I went shopping to find that special toy. But no matter where I looked, I couldn’t find one that felt just right. Being an avid gym-goer for over 10 years, I wanted to gift him something soft, cuddly, and fun, while also reflecting a part of who I am.

After some searching, I settled on a cuddly penguin. It was (to give credit) very cute, but not quite what I envisioned. That day, an idea sparked—I decided to create the toy I had in mind myself. I grabbed a pen and paper and started designing. With feedback and encouragement from my sister, we refined the concept, and after months of trial and error, Hazza Toyz was born. That was early 2023.

Fast forward to today, and Hazza Toyz has grown beyond what we ever imagined.

Our mission

is to share the heart and soul of our brand—the family beginnings, the love and thought behind every design, the sentiment it carries, the brilliant sensory development it nurtures, and the spirit of the gym that inspired it all.

Our vision

To inspire a generation—one rep at a time.